Affinity Program Management
All sponsorship, advertising or exhibition opportunities come with a tacit endorsement of a company's products or services. An affinity program is an exclusive arrangement in which the organization endorses one product or service over another, usually for a royalty or percentage of the revenues that are realized from member participation.
These programs range from rental car deals at your annual event to insurance programs that may secure member participation because of the exclusive arrangement.
Let us help you discover which programs make sense for your organization, find appropriate suppliers, contract a long term agreement (including marketing guarantees) on your behalf and help create a series of metrics that will allow constant monitoring of the service you offer.
