Marketing & Branding
Far too often associations find that they lack expertise in marketing or an understanding of how to create, develop and sustain their brand. Usually itís because they donít know the right questions to ask, much less the right answers. Buzogany Associates brings more than 30 years of award-winning, major market experience to our clients.
We will audit your marketing materials and communication tools to find out what you are doing and what return on investment you can expect. We will help measure participation levels, satisfaction, revenue, and overall effectiveness.
A brand is not simply a logo or a snappy slogan. It is the visual and auditory embodiment of what your organization stands for and why your members belong. We will research your brand perception by members, vendors and interested parties to determine in what stage of the marketing cycle the brand exists. If necessary, we will suggest ways to improve or update your image while retaining the core values of your existing brand. No one does it better than us!
Branding Video - produced for ASGE and used at the Digestive Diseases Week on a continuous loop.